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Creative Strategy

Narrative Design

Content Systems

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I build communication systems, narratives, and content experiences that help organizations translate complexity into clarity.

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Good Morning America

Broadcast, Digital, Social

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UX research communication Meta, Google, LinkedIn

9+ 

Years of Strategy, Content Systems, and Creative Ops

9+ years across broadcast news, enterprise UX research, and independent practice working with organizations including ABC News, AnswerLab, Meta, Google, and LinkedIn.

The work below spans buyer behavior systems, VR product visualization, behavioral research frameworks, and narrative product development all oriented toward the same problem: making research and strategy useful to the people who didn't commission it.

Selected Work

Buyer archetype visual system showing animal metaphors for consumer segments — research communication project by Daniel Mamut via AnswerLab

We Are All Animals

Buyer Archetype System · Major Commercial Retailer via AnswerLab · 2024

behavioral research framework for childrens gaming platform_communication design by Daniel Mamut

Mama, What's an Algorithm?

Behavioral Research Framework · Children's Gaming Platform via AnswerLab · 2023

VR workplace concept sketch showing floating productivity windows in three-dimensional space — communication design by Daniel Mamut

I'll Slack You from
the Colosseum

VR Workplace Concept Visualization · Major Tech Platform via AnswerLab · 2023

Children's book spread showing urban garden in Chelsea Manhattan — narrative product development by Daniel Mamut

How New York Bloomed
One Tree Square At a Time

Narrative Product Development · Independent Publisher · 2026

Dan Mamut is a creative strategist and research communication specialist based in New York City. He works at the intersection of communication architecture, content systems, and audience insight with a practice spanning broadcast media, enterprise UX research, and independent product development. He builds the work and designs the process around it.

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